{"product_id":"digital-marketing-strategy-and-tactics-2-ed-hardcover-1","title":"Digital Marketing: Strategy and Tactics - 2 ed - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJeremy Kagan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic \u003c\/p\u003e\u003cp\u003ethinker - who might guide the vision in their organization requiring an understanding all of \u003c\/p\u003e\u003cp\u003ethe options available as well as how to evaluate them; and the tactical perspective, for the \u003c\/p\u003e\u003cp\u003eroll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch \u003c\/p\u003e\u003cp\u003ecampaigns themselves.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach chapter is designed to present frameworks for thinking broadly and structurally about\u003c\/p\u003e\u003cp\u003ethe channel being discussed, but with many examples and exercises to bring the practical\u003c\/p\u003e\u003cp\u003edeployment of digital marketing into a real-world focus.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 302\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 10, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49709135266042,"sku":"9781732987098","price":176.29,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9634\/8410\/files\/k48P8Eo6BO9781732987098_edb37c81-6186-40d9-8ee7-5371946f1d95.webp?v=1784221470","url":"https:\/\/international.senangin.com\/products\/digital-marketing-strategy-and-tactics-2-ed-hardcover-1","provider":"Senangin","version":"1.0","type":"link"}