Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries - Hardcover

by Sandford Borins (Author), Beth Herst (Author)

Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way
Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts, and that this influences key personal influences

Examines texts' influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate

Back Jacket

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

Author Biography

Sandford Borins is Professor of Strategic Management at the University of Toronto, Canada.

Beth Herst is a researcher and writer based in Toronto, Canada.