Description
by Anders Pehrsson (Editor)
Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.
Author Biography
Anders Pehrsson is a Professor in the School of Business and Economics at Linnaeus University, Sweden.
Number of Pages: 186
Dimensions: 0.4 x 9 x 6 IN
Illustrated: Yes
Publication Date: May 30, 2022