{"product_id":"wine-marketing-sales-hardcover","title":"Wine Marketing \u0026 Sales - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePaul Wagner\u003c\/b\u003e (Joint Author), \u003cb\u003eLiz Thach\u003c\/b\u003e (Joint Author), \u003cb\u003eSusan Dematei\u003c\/b\u003e (Joint Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWine Marketing and Sales, Fourth Edition, \u003c\/strong\u003e is a modern, practical guide to how wine is marketed, sold, and experienced in today's consumer-driven marketplace.\u003c\/p\u003e\u003cp\u003eWritten for students, educators, and industry professionals, this fully updated edition bridges classic marketing principles with the realities of the contemporary wine business. It explores how branding, consumer behavior, pricing, distribution, hospitality, and digital strategy intersect-both on-site and online-to influence purchasing decisions and long-term brand value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis edition reflects the profound shifts reshaping the wine industry\u003c\/strong\u003e, including the rise of direct-to-consumer (DTC) sales, changing generational attitudes, evolving tasting room expectations, and the growing importance of digital marketing, data, and customer relationship management. Rather than treating marketing as an abstract concept, the book emphasizes applied strategy, real-world examples, and decision-making frameworks relevant to wineries of all sizes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned specifically for wine and beverage programs, hospitality and business courses, and professional training, \u003cem\u003eWine Marketing and Sales\u003c\/em\u003e balances theory with execution. Chapters cover foundational marketing concepts and modern topics, including brand positioning, consumer identity, experiential marketing, email and database strategy, advertising, and the role of technology in sales performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClear, structured, and industry-grounded\u003c\/strong\u003e, this textbook equips readers to think strategically about wine marketing, not just as promotion, but as an integrated system that drives sales, loyalty, and long-term success.\u003c\/p\u003e\u003cp\u003eIdeal for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWine business and marketing courses\u003c\/li\u003e\n\u003cli\u003eHospitality and beverage management programs\u003c\/li\u003e\n\u003cli\u003eWinery professionals seeking a structured marketing framework\u003c\/li\u003e\n\u003cli\u003eAnyone interested in how wine reaches today's consumer\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWine Marketing and Sales, Fourth Edition\u003c\/em\u003e offers a current, relevant, and accessible foundation for understanding how wine brands are built-and how they succeed-in an evolving marketplace.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 572\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.25 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 20, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49709688094970,"sku":"9798989355082","price":92.32,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9634\/8410\/files\/jlMIsD1Fhp9798989355082.webp?v=1784229691","url":"https:\/\/international.senangin.com\/hi\/products\/wine-marketing-sales-hardcover","provider":"Senangin","version":"1.0","type":"link"}