{"product_id":"broadcast-pharmaceutical-advertising-in-the-united-states-primetime-pill-pushers-paperback-1","title":"Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJanelle Applequist\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHow often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of \"the good life,\" patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term \"pharmaceutical fetishism\" can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of \"big pharma.\"\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJanelle Applequist is assistant professor at the University of South Florida in the Zimmerman School of Advertising \u0026amp; Mass Communications.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49710120829178,"sku":"9781498539531","price":84.69,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9634\/8410\/files\/t1i6UOERTk9781498539531_d2f64bf9-daf4-4247-a14e-5ffe9382d4ec.webp?v=1784232677","url":"https:\/\/international.senangin.com\/hi\/products\/broadcast-pharmaceutical-advertising-in-the-united-states-primetime-pill-pushers-paperback-1","provider":"Senangin","version":"1.0","type":"link"}